“Advertising can’t bull$#%& anyone any more”

“Advertising can’t bull$#%& anyone any more”

Some time Saturday afternoon, six buddies and I were recovering from a night out in Buffalo, looking to bounce back quickly because about a dozen more people were on their way for a second night on the town. With the remote to the hotel TV missing, this was on. I caught maybe 17 minutes of it before someone who was uninterested found the remote and I was overruled. I managed to remember the title and now can watch the whole thing. Super interesting stuff about the future of advertising. The bottom line still matters most, but it’s no longer the only thing that matters. You can’t just sell the sizzle. You actually have to sell the steak, too.

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